Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
Step 1: Scan the barcode of the Yeezy Boost 350 V2 True Form | Yeezy boost 350, Yeezy, Yeezy boost
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Learn about the adidas apps. adidas.com
The Adidas Pulseboost HD features a QR code on the tongue that links to a Spotify playlist. Just scan the code with your mobile device to unlock it and... | By The
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